Finding the right keywords or keyword phrases to use can be a challenge. There is a lot of competition for the top spots in search engine results.

General keywords like “car” can produce over 2 billion search results in Google. The competition for those first 2 pages is enormous.

Finding more specific keywords and phrases relative to the focus of your web site has a much better chance of getting your site on the first two pages. You’d be amazed at what words people use to find the information they are looking for. Identifying those words is vital to your web site’s success.

The frequency of keywords and where they are positioned on your page is also very important. Although search engines don’t give away the specifics of how they position sites within their databases, there are guidelines available that can help with this task.

Web Site Keywords